NAPLES HOSPITAL SURPRISING CALENDAR
The Pascal Institute of Naples, specialising in cancer research, has launched an unorthodox fund-raising calendar involving its doctors and specialists, who appear on its pages posing as magicians and fortune-tellers.
The black and white photos include arresting images of the chief physician as a hunchback examining X-rays and the scientific director dressed as Aladdin. The almanac has been produced in collaboration with LILT, the Italian anti-cancer league.
An even more courageous calendar, published last year, featured the Institutes physicians posing in their underpants, with their surgical masks and gloves. The initiative raised a total of over a million euro for research through sales of the calendar and contributions.
Posted on 08 Jan 2009 by Editor
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