PARADISE IN ANCIENT FLORENTINE PHARMACY
Full immersion in a floral fantasy in the ancient Dominican herbal dispensary of Santa Maria Novella in Florence where artist Felice Limosani has created a unique flowery bower inside the venerable laboratory set up by the friars some eight centuries ago.
“Blooming in Paradise” is the title chosen by the artist, a world leader in creative digital technology. The installation includes not only floating blossoms on walls and floors but also music and fragrances to enhance the experience. The exhibition runs until the 7th April 2024, and meanwhile the Pharmacy carries on with its normal business in the adjoining rooms,
The venerable Officina Profumo-Farmaceutica (Perfume and Pharmaceutical Laboratory) of Santa Maria Novella, founded by Dominican friars in 1221, is a major tourist attraction in Florence, especially with Korean and Japanese visitors since the Pharmacy was taken over in 2020 by the major Italian holding Italmobiliare, which specializes in supporting and promoting “Made in Italy” brands.
The Farmacia is a work of art in its own right, with frescoes attributed to Marioto di Nardo (died 1424) and with décor and furnishing carefully restored in the style of the 14th century.
It sells exclusive herbal cures, natural beauty products and liqueurs, some using the original traditional recipes elaborated by the friars.
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STENHOUSE
Info: +39.055.216276 info@santamarianovella1221
