NATIONAL MADE IN“ ITALY DAY” LAUNCHED
The Italian MIMIT (Ministry of Enterprises and Made in Italy) has announced that the 25th April each year shall be dedicated to highlighting and safeguarding Italian design, culture, art, sport and specialized food production. The 15th April is the anniversary of the birth of the universal Italian genius Leonardo da Vinci, the symbol of Italian inventiveness and creativity.
After the success of the first edition in 2023, the event has now been established as “National Made in Italy Day”, to be celebrated all over Italy and in many countries with strong Italian connections.
The wide-ranging “Made in Italy Day” aims to showcase Italian excellence but also to heighten public awareness worldwide of the widespread imitation and falsification of Italian products, which in some cases has reached unsustainable proportions, causing enormous damage to Italian marketing and exportation. Celebrated brands such as Parmigiano Reggiano and Grana Padano cheeses are among the biggest victims, but imitation “Italian” olive oil, wine, Prosecco, salami and mortadella are now produced on a large scale in countries like the USA, Russia and South America to the detriment of the genuine products, which are the result of the use of the finest raw materials, lengthy production processes, traditional know-how and scrupulous quality controls.
Info: Tel. +39.06.4705.1 www.mimit.gov.it segreteria.ministro@mise.gov.it