WHAT DO TOURISTS WANT?

A recent survey published by the Italian Ministry of Tourism pinpoints the motives that prompt foreign tourists to choose Italy as a destination.

Although most visitors are involved in individual or organized sightseeing of famous buildings and works of art, some 42% are attracted by what is referred to as “Made in Italy” including Italian cuisine, fashion, design and craftsmanship. In addition, the report states that 63% of visitors from the higher income bracket are looking for “an authentic Italian experience.”

Requests for special themed sojourns are constantly on the increase, among both foreign visitors and in the home market. These include visits to farms, wine routes, musical festivals, gastronomic events, art exhibitions and craft laboratories,. Another promising trend is the increasing requests for sojourns in lesser known towns ans areas off the classic tourist circuits.

Info: www.ministeroturismo.gov.it